Zach Bradshaw Builds
Greensboro
SEO Pro
Greensboro SEO Pro is pretty much my first SEO-related “claim to fame. We show up at the top of Google for “greensboro seo expert” and similar searches. We make the same thing happen for our clients. Over time, this brand will become a catalyst for all that come after.
Brand
What Is Greensboro SEO Pro?
Greensboro SEO Pro is North Carolina’s best SEO & digital marketing agency. We create online money machines that build sustainable business. Our main pitch is dominating Google. But we achieve it with a variety of services, from web design to online ads.
Why GSP?
I didn’t mean to find SEO. But once I started working online, it was kind of inevitable. I’m a born know-it-all. It was basically evitable that I’d master SEO.
At this point, I’m still an owner-operator.
In fact, I may always be. That makes this brand different for me.
Compared to other business models, running an SEO agency is hard. You have to go all in. You stand no chance against Google’s whims if you don’t.
Fine by me.
Career Path
This is how I put food on the table—though I usually eat at my desk. Cuz, ya know, I’ve got more SEO to do.
Going For the Goat
I prefer to try to be the best at anything I do. Eventually, I want to go down as the Michael Jordan of SEO.
1st Building Block
Over time, GSP will be the foundation for a network of consulting empire, niche websites, and other businesses.
Experts Don’t Exist
We rank for “SEO Expert” but I don’t actually believe those exist. SEO spans the scope of human knowledge.
Satisfies Curiosity
SEO is boring. But I could never get bored of it. Yup, I’m a bonafide nerd. I am blessed with a love of learning.
Becoming a Businessman
Greensboro SEO Pro is the beginning of my journey as a true Entrepreneur. It’s where I learn “business” is all about.
There’s a lot that goes into building an SEO agency. Here’s a quick look at what the GSP journey has been like for me.
How It All Started
I never thought I’d have a marketing company.
It kind of just happened.
At first, I just wanted to Work From Home so that I could homeschool my sons. But it wasn’t long before I realized that building a real business requires a serious time (and energy) commitment.
Now, I understand what it takes. Luckily for me, I love what I do so I spend most of my “free” time working in some way.
Yet I know I still have quite a way to go.
Ultimately, I need GSP to run on its own. I’ve already got the Leadership and Project Management skills. For the next step, it’s all about creating strong Standard Operating Procedures. Then, I can dive back into Sales.
I’m constantly looking to upgrade our systems, as seen on This Site.
Brand Progress
This isn’t my favorite brand.
Yet it is easily the furthest along.
It’s actually a legitimate business with real customers. Plus, it’s been growing consistently every single year.
GSP is the first pillar in a much larger plan.
I will probably never retire from doing SEO, but the ultimate goal is to systematize it to the point that it’s an option.
I still have quite a long road ahead of me to get there. Every time I reach the top of a mountaintop, I see another one in the distance. But that’s fine by me.
I enjoy (most of) the work that I do.
- My Knowledge – 25%
- My Progress – 1%
- My Motivation – 95%
- My Interest – 85%
Journey Started: 2015
Where Greensboro SEO Pro Fits in My Life
Greensboro SEO Pro is the foundation for many of my projects.
Not only is it my first foray into Entrepreneurship, it puts a Digital Marketing machine at my disposal.
Fueling the rest of my Brands, I call it trickle-down workanomics.
1. Zach Bradshaw
‣ 2. Greensboro SEO Pro
3. Work From Home Junkie
4. Playing Markets
5. IGC
6. MYBB
7. MRP
8. TIB
Brand Rank
Brand Posts
Mentions on My Site
Brand Videos
The Greensboro SEO Pro Manifesto
What We Do at Greensboro SEO Pro
00
Campaign Building
When it comes to digital marketing, this is the first step and the hardest thing to get your mind wrapped around. For some it might actually be better to just get started. But if you’re willing to put the time in, creating a comprehensive plan before you start is best.
01
Marketing Intelligence
There is an enormous amount of data available to marketers today. When leveraged properly, it empowers you to make better (and more profitable) decisions. We help our clients sift through all of the information and identify the moves that make the most sense.
02
Web Development
Good SEO generally starts with your website. We prefer to build websites with Divi, the best WordPress theme in the world. But we also have experience with other WordPress themes as well as other website builders like Shopify, Webflow, WiX, Weebly, and more.
03
Content Marketing
Content marketing may be the most important aspect of SEO. Fortunately for our clients, content production and optimization is also what we’re best at. We’ve produced over a million words and gotten 1000s of pieces of content on to page one of Google.
04
Social Media
Social media and search engine optimization overlap but don’t usually get put in the same bucket. Thus, the way we use it gives us a bit of a leg up on some of the competition, who underestimate its power within the SEO landscape. Plus, it has its own uses too.
05
Local Footprint
About 75% of our clients are local businesses, though we have a track record of helping them go national. We use a combination of techniques to improve the rankings of both websites and Google Business Profiles within specific cities or geographic areas.
06
Industry Footprint
Getting links and mentions from other websites or online entities is one of the most powerful SEO strategies, especially on the national scale. By helping our clients establish industry expertise, they show up on the first page of some of the most lucrative search terms.
07
Online Advertising
Google Ads are more costly than organic rankings over the long-term. However, it’s much faster to pay your way onto the first (as opposed to earning your way there). We also use other advertising platforms such as Facebook Ads to complement our campaigns.
08
Sales Enablement
It’s not uncommon for our clients to struggle with closing the final sale, especially when they are new to inbound leads. Fortunately, the modern marketing landscape includes powerful strategies and tools that make the final close faster, easier, and more cost-effective.
09
Branding
Branding is typically one of the hardest things to get right for most businesses. Done well, it creates a magnetic aura around your business that entices potential customers to seek you out by name. It can even turn you into an iconic, industry-defining juggernaut.
As the online marketing world (and Internet itself) evolves, so do our offerings. We stay abreast of anything that can help our clients get more customers.
My Favorite Greensboro SEO Pro Content
99% of Greensboro SEO Pro’s content comes directly from my brain.
From sales pages to blog posts to tutorial videos, I haven’t yet found it within myself to let go of the reins. Honestly, I’m not sure I ever will. After all, it has my name on it so it has to be right.
Data
Dump
One of the main purposes of This Site is to catalog my learnings. I’m not that learned. But I’m working on becoming moreso. If you see a “data dump” on this site, you’re looking at unsorted information. It may be related or completely unrelated, depending on the topic.
Why Your Speed Performance Plugins Suck
What Is SEO Metadata?
Advanced 301 Redirects
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On-Page
Tutorials
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Citations
Tutorials
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How Greensboro SEO Pro Fits Into My Life Plan
If you haven’t noticed, I take this stuff seriously.
You don’t have to do it like me. But maybe you wanna know. So I guess I’ll tell you. You might have picked some of it up by reading through this page or clicking on some of the links.
I’ll spell it all out here.
[link to four quarters post, link to 2022 goals post?]
Income From Anywhere/Work From Home Junkie
All I need is a computer and an Internet connection. Freelance writing was my gateway drug to working from home. SEO was what made me an addict. I love that I can earn top dollar in my field from a coffee shop.
Learn to Build a "Real" Business
I didn’t choose the easiest business model to build my first “real” business. But I did choose a good one to learn on. It is very challenging and it moves fast. After SEO, most of my other businesses will be easy.
Establish Myself as a Thought Leader
Once upon a time, I wanted to be known as one of the top SEOs in the world. Now, I’m not sure how much I care about that. However, it may be somewhat inevitable, as to show you must prove in this industry.
Create a Massive Marketing Machine
This is really what I care about most at this point. Running an SEO company is tough work. Most other businesses would be easier to run. Soon, I’m going to start other ventures and leverage my SEO for them.
Full-Scale Business Consultancy
I thoroughly enjoy entrepreneurship and have affection for many of the entrepreneurs I’ve worked with. Ultimately, I really think I would enjoy helping them with other aspects of their businesses beyond marketing.
Favorite Coaches
Favorite Teachers
Favorite Entrepreneurs
My Other Brands
Zach Bradshaw
Playing Markets
Insider's Guide to Credit
My Top Greensboro SEO Pro Teachers
“YouTube University” has brought many a life-optimizer across my path. These three are my favorite high performance coaches.
HOW SUCCESSFUL INVESTING WORKS
SEO pays my bills.
I’m pretty darn good at it.
My marketing company would be in trouble if I wasn’t.
What Greensboro SEO Pro Means to Me
Now, Greensboro SEO Pro is a foundational step for a larger vision.
With it, I have several objectives:
- Learn to Become a Leader
- Generate a Base of Raving Fans
- Build a Career I Enjoy
Final CTA
Nice little subtitle for the win. Nice little subtitle for the win. Nice little subtitle for the win. Nice little subtitle for the win. or the win.
