This week got ugly.

It was the type of quarter you wish you could just do over.

The market continues melting up.

Meanwhile, we almost hit capitulation.

I barely even made a move to look at my content this week—much less actually work on any of it.

To be honest, I’m on the verge of “cheating.”

To this point, I’ve ruled out Zach Bradshaw content on Tuesdays and Thursdays.

I’m considering granting them eligibility for the remainder of the season.

It might be the easy way out.

But it is a potential path forward.

First Week of the Sixth Game

I’ve really let my personal content production slip over the last few quarters.

After 157 days straight of new content in a row, my 2020 Content Challenge was really rolling.

Now, I’ve missed 5 out of the last 20 days.


A single day of adjustments could ensure my streak gets back to 50 or 100 with ease.  At this point, I have content scheduled three days a week for well into July.  I also have a massive backlog of pages ready to get pushed out.  But all of that is for This Site.

The rest of the week is supposed to be reserved for my marketing company, work from home brand, and my best work.

I like it that way.

Yet I haven’t mastered the art of getting my highest quality content on schedule.

It’s hard.

But that’s what my Content Challenges are all about:


I’d prefer not to “cheat.”  But I also reserve the right to change this challenge as needed.

It is something I created for me, after all.

Zach Bradshaw Publishing 5/31/20 – 6/06/20

This was easily my weakest content producing week of 2020 so far.

3 pre-packaged Credit Card pages and a big fat white flag.


Still, that means I added three new pieces of content this week without even having to think about it.  Despite the early hole I’ve dug for myself this game, that still feels pretty badass.  Once I’m able to push higher quality with that kind of consistency, I’ll be in a really good place.

In the meantime, I’ll just have to suffer for my ineptitude.

Better get it together soon if we really want to be champs this year.

Still, we’re here to take it one game, one quarter, one play at a time.

That’s the only way to begin making up for a week like this.

Here’s the full play-by-play:

Weekly Breakdown

Sunday May 31st

Monday June 1st

Tuesday June 3rd

  • No Content.  Streak Broken.

Wednesday June 4th

Thursday June 5th

  • No Content.  Streak Broken.

Friday June 6th

Saturday June 7th

  • No Content.  Streak Broken.

The Week Ahead

After last week:

I have no content streak whatsoever.  This weekly update post keeps off a fresh one.

My longest streak so far was 157 days earlier in my 2020 Content Challenge, broken in Week 21.

Based on scheduling, I’m already on track to get to 2 days.  But that’s expected.

So how close are we to winning June?

We’re getting manhandled.  Let’s call it 31-7.  Absolutely outclassed.

If you thought last month was a Blow Out, this one is on track to be even worse.

However, we’re plotting on making an epic comeback, potentially a season-defining game.