Without a doubt:

My content production was the lowest this past week than it has been

Before making up last week’s update, I would have thought it was the last several weeks.

But that’s not what happened.

This week was exceptionally weak within the context of my 365-Day Daily Content Challenge.

Sure, this is a hard challenge.

But there is no excuse for how poorly I’ve grown My Brands this past week.

Nor would I like to make one.

Instead, I’d rather take the disappointment I feel and use it to my advantage.

Creative Transmutation

This week in my Daily Content Challenge was so weak it hurts.

Three pieces of content published.

Three!

Jeez.

Not to mention, I’ve been avoiding social media like the plague, just after making a consistent habit of posting.  I think it’s time I got back into the swing of that too.

It’s a fine balance I’m trying to strike.

I have to get work done, for myself and my clients.

I tried to give all my work time to my clients the last few weeks and it’s resulted in me putting in less work time overall.

In overreacting to my feelings of obligation, I end up with I lesser sum for everyone.

I keep forgetting—or at least keep failing to act out—that working on my own stuff makes me far more productive.  Passion leads to Deep Work.  It also leads to longer work sessions.

But there are negative sides as well.  Not always does working on my own content lead to better work days.  Sometimes I get lost in it and spend more time than I am supposed to working on it.  Other days I commit so much mental energy to my own stuff that my brain feels like mush for my clients.

It can also feel like a major burden sometimes.

That’s not surprising.

I’ve obligated myself to do something.  That’s how responsibility feels.

But it seems like this challenge doesn’t have to.  I haven’t quite figured it out yet.  However, there seems like there should be a way to prevent working on my brands from feeling like a drag 99% of the time.

Now, I can’t say that for everything I have to do for my Marketing Company, but it’s definitely true of the Marketing for it.  I enjoy SEO and rest of Digital Marketing.  Building my own brand should rarely kick my butt.

For example:

This post is requiring very little effort to write.

Only time.

And that’s great.  I’m cranking out words at a really nice clip.

I’ve been at it for a little over an hour and a half and I don’t have much to go.

It’s been easy.  It’s been fun.

Once I refine my processes, I expect this to be the case across the board for my content.

Again, I’m already hype for my next Challenges.

Zach Bradshaw’s Content Updates 6/23/19 – 6/29/19

Scrub.

Three partially done Favorites.

Weak.

Booooooooo.

👎💩👎

Completely disrespected my prospective new mandate from my “Renewed Commitment.”

Laughly bad?  Depressingly sad?

Can’t decide.

🙄

My Week

Sunday June 23rd, 2019

No Content.

Monday June 24th, 2019

  • Created SEO Foundation Setting Page | ZB.com

Tuesday June 25th, 2019

  • Created SEO Authority Building Page | ZB.com

Wednesday June 26th, 2019

No Content.

Thursday June 27th, 2019

  • Created SEO Footprint Sculpting Page | ZB.com

Friday June 28th, 2019

No Content.

Saturday June 29th, 2019

No Content.

That is the definition of ugly my friends.

It really couldn’t look much worse…

And probably never will.

But still:

🤮😖🤮


Welp, never wanna see that again.

Glad I got it out of my system.

Also glad that I feel so annoyed by it.

That means this ridiculous challenge is definitely having an effect.

(More than just making Seth Godin even more of a legend in my mind.)

I have a habit of creating content.

I like it.

I don’t like not creating content.

Pow.  Pow.

If you’re watching, expect this the be the very limit of how bad my content production gets.  After this week, I’m likely to be a few weeks ahead on my Monday, Tuesday, Thursday Zach Bradshaw updates.

Lower limit set.

By the end of this quarter, I plan to get back to testing the upper limits…

And push them ever higher.