As I mentioned in the other Content Challenge Update I wrote earlier today:

It’s been a really lackluster last two weeks of content publishing.

Moreover, this week was worse than last week.

I can’t really say I saw it coming.

At the same time, I’m not surprised.

I didn’t plan to slack on Greensboro SEO Pro and my other weekly content publishing goals.

But perhaps it was foreshadowed back in the earlier stages of this Consolidation period.  Plus, I’ve already talked about how much of this challenge runs on Inertia now.

I produce content partially because it has become a Habit.

So it makes sense to look at my daily schedule when the pattern is disrupted.

Missing Morning Routine

Aside from Monday’s brief foray into my overall Marketing page, I didn’t produce any new content this week.

Sure:

I’m building out massive frameworks that should allow me to Batch Produce tons of content for my web marketing company.

For the last couple weeks though, I’ve been missing all my most recent Daily Content Challenge markers other than the new Heroes and Favorites.  This was not planned. And it is certainly not preferred.

Taking a look at my Bullet Journal, it’s easy to see how this happened.

For most of 2019, I’ve been tracking a habit I want to develop.

I call it “My Hour First.”

Simply put, I want to spend an hour everyday building something for myself before working on anything for anyone else.

The last time I completed this hour was August 26th.

Again, I’ve been focused relentlessly on my marketing company and creating step-by-step training systems as I do.  Still, I see these missed hours as missed investing opportunities—opportunities to invest in My Brands (and my future).

I don’t plan on missing many more of them.

Zach Bradshaw’s Content Updates 9/8/19 – 9/14/19

A full revolution on this production schedule might have to wait.

After all, three or four new pieces of content isn’t that bad.

We can always do more, especially when it comes to Content Marketing.  But when it comes to total production in 2019, I could also be doing a lot less.

This week began a rash of SEO and Digital Marketing pages that will last a few weeks.  Eventually though, these topics are likely to dominate entire months.

In fact, I might just start working on that as soon as I get done with this post.

I’d like to fill out my weeks through the end of this year.  But I’d love to fill out part of my weeks through the end of next year.

My Week

Sunday September 8th, 2019

Streak broken.

Monday September 9th, 2019

Tuesday August 6th, 2019

Wednesday June 26th, 2019

Streak broken.

Thursday June 27th, 2019

Friday June 28th, 2019

Streak broken.

Saturday June 29th, 2019

Streak broken.

Welp, my content streak is tatters.

But my spirits sure aren’t.

This was simply the worst week of my best content production year ever.

Beating myself up about it would be crying over spilt milk.

And I’m not for crying over spilt milk.


So, I’ve been struggling to develop content production for myself as a habit.

It’s largely because work for me is important but not urgent; work for my clients is almost always urgent.

Eventually, my own stuff will get similar levels of urgency.

At the same time, I’m going to spit out a massive content production, publishing, and promotion system for my clients before too long.

It might not be pretty—creating frameworks through experience.  But I can tell already, the ones I’m working on now will be well worth it.

The real question though:

Is reading these posts worth it?

Probably not.

😂😂😂

So if you’re seeing these lines, thanks for wasting your time with me.

I promise it won’t be a waste forever.

🙏🙏🙏