Marketing Tool Kit

Authority
Building

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Tier

What Is Authority Building?

Chakras are the body’s main energy centers.  Most teachers today include seven of them.  Other models include 4, 5, 6, 8, 12, or 13.  Whichever model you choose, “the chakras” are considered the most important of 100s (or even 1000s) of energy centers in our bodies.

My Two Cents

Money is one of my Tier 1 Topics.

That makes it an entrance to many rabbit holes.

These profiles are largely for me.  I use them to record and reference.  In the future, I may make them more meaningful to the outside observer.

No guarantees.  Let’s start small.

The Basis of Commerce

This is an odd way to put it.  But it’s the only phrase that captures the entire bucket.  Gary thinks like a Scorpio.

Plans to Destroy It

Many of my heroes talk about company culture.  Gary’s idea of a “Honey Empire” is one of the best.

A Game to Be Played

Most people know Gary as “that social media guy.”  Makes sense.  He’s one of—if not the—best at it on the planet.

Not the Root of Evil

Gary wants to buy the Jets.  Big dream, but he has a practical plan for it.  Luckily, he is documenting the journey.

For the time being, this site is mostly just a data dump.  Over time, it may become more useful to the outside observer.  Who knows?

How I Think About Authority Building

For me, Money Mastery is basically one half of the overall Money puzzle. 

On the same level, I have Economics.  It’s the practical side whereas Economics is more about curiosity. 

It has many sub categories, already 4 or 5 tiers deep–and growing as more knowledge does.  Like it’s parent category, I break Money Mastery into two big chunks… Playing Markets and Financial Literacy.

Here’s a quick look at those.

 

Playing
Markets

There is a lot that goes into.  I can’t make up my mind whether to focus on the writing or the designing.  I guess it doesn’t matter.  The daily content challenge marches on.

Investing

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Here’s how it breaks down for me so far:

Investing Fundamentals

Investing Vehicles

Immature Markets

Trading

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Here’s how it breaks down for me so far:

Trading Fundamentals

Trading Vehicles

Financial Literacy

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.  There are many variations of Financial Literacy available, but the majority have suffered alteration by injected humour.  There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.

Here’s how it breaks down for me right now:

Making Money/Cashflow/Money Management

Personal Finance

  • Debt
  • Credit
  • Taxes
  • Insurance

Corporate Finance

  • Accounting

Financial
Literacy

This site is the definition of a work-in-progress.  I can’t make up my mind whether to focus on the writing or the designing.  I guess it doesn’t matter.  The daily content challenge marches on.

Learning Authority Building

My Top Three Authority Building Teachers

I stand on the shoulders of giants.

As I chase after true money mastery, I’ve constantly got an eye out for perspectives.

These are the three who have made the biggest impact on me to date.

Mitch Skolnik

operation Director, Elegant Themes

Eduard Ungureanu

Tech Support, Elegant Themes

Andrel Nahaev

operation Director, Elegant Themes

Learn With Me

Most people know Gary as “that social media guy.”

For me personally, he’s a lot more.

But I’ll get to that.  First, let’s start with a…

for something.

whatever discount liquors >> wine library

vayner media

vayner x

My Progress So Far

More than anyone else:

Gary is the reason I started creating hero profiles.

Now that I’ve started, I see that his profile may be less useful than my other heroes to other people.  But his will likely always remain the most important to me.

I fucking love this dude.  He changed my life.

More accurately, he teamed up with Nahko to save my life.

I’m not quite sure when I found him.  I featured him all the way back in one of my first posts for Greensboro SEO Pro.

  • Level of Understanding – 95%
  • Level of Admiration – 98%
  • Level of Modeling – 99%

Videos Watched

Books Read

Mentions on My Site

G.O.A.T. Rank

My Favorite Authority Building Videos

My Authority Building Content

2025 Content Round Up Week 13

2025 Content Round Up Week 13

2025 Content Challenge Week 13: ✅✅✅✅✅✅✅ 1 quarter down.  3 to go. 😤😤😤 Lucky number 13 breaks me through the 90-day mark. And I'm even going to complete it with a full update for the main 2025 challenge post. ... Pretty sure that's a new one. 😁😁😁 No time to rest on my...

2025 Content Round Up Week 12

2025 Content Round Up Week 12

2025 Content Challenge Week 12: ✅✅✅✅✅✅✅ Closing in on my first full Q1 since 2022.  I take that as a good sign, considering that was one of my best all-time streaks. That also means I'm closing in on the 100-day mark. ...All while I feel like I'm entering Terminator...

2025 Content Round Up Week 11

2025 Content Round Up Week 11

2025 Content Challenge Week 11: ✅✅✅✅✅✅✅ 77 just seems like a lucky number. I'm not going to look it up or anything, I'm just going to believe that it is. Either way, 11 weeks is strong and quarter one is almost done.  This will be the first time I've had an intact...

2025 Content Round Up Week 10

2025 Content Round Up Week 10

2025 Content Challenge Week 10: ✅✅✅✅✅✅✅ And anotha' one! 10 weeks.  10 days. Almost 20% of the way to the end goal.  Over 25% of the way to setting a new record. And time is flying! ✈✈✈ Right now, it's hard to imagine letting my streak snap. I'm just going too hard...

2025 Content Round Up Week 9

2025 Content Round Up Week 9

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2025 Content Round Up Week 8

2025 Content Round Up Week 8

2025 Content Challenge Week 8: ✅✅✅✅✅✅✅ A couple of weeks ago, I mentioned how we used to score 42 a lot in pee wee football. 56 on the other hand, was more like a mythical number. We scored 50+ often.  However, it was hard to get a clean 56.  We'd always seem to miss...

2025 Content Round Up Week 7

2025 Content Round Up Week 7

2025 Content Challenge Week 7: ✅✅✅✅✅✅✅ Seven up.  Seven down. That's half way through the first quarter. Once I publish this, I have a 50-day streak—of which I've only had seven or eight at most. A few more weeks and I'll have one of my top five longest ever. Soon....

2025 Content Round Up Week 6

2025 Content Round Up Week 6

2025 Content Challenge Week 6: ✅✅✅✅✅✅✅ The number 42 always makes me think of pee wee football. We used to put 42 points on so many teams every season. 😂😂😂 But 42 days of content production in a row? I'll take that too. 👍👍👍 What Got Done? Another really productive...

2025 Content Round Up Week 5

2025 Content Round Up Week 5

2025 Content Challenge Week 5: ✅✅✅✅✅✅✅ Five touchdowns and a full month down. As far as I could possibly be in 2025 so far. No time for complaints. No time for celebration either. Just time for WORK. What Got Done? On the outside, the main thing was Candlestick Charts...

Authority Building Resources