Fundamental of Marketing

Google My
Business

Google My Business is the most important marketing medium for most local businesses.  Your GMB profile has a major impact on if and where you show up for local searches on Google.  Optimizing it properly can make the difference between success and failure for your business.

Tier

What Is Google My Business?

Google My Business is Google’s local business platform.  It is essentially a directory system for Google Maps.  They use it to showcase businesses that provide goods and services for their local area.  As such, it is extremely important for service-area businesses and storefronts.

Why GMB?

Google My Business is a huge part of local SEO.

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I don’t claim to be an expert on anything I write about.

Hell, I hardly claim to be an expert on myself.  😂😂😂

These breakdowns are largely for me.  I use them to record and reference.  Unlike most others on this site though, this goal setting page might actually be useful to the outside observer.

No promises.  You can tell me.

Local Marketing Stack

GMB is probably the most powerful marketing tool for local businesses today, perhaps that has ever existed.

Greensboro SEO Pro

Because we help businesses drive local leads every day, Google My Business is a big focus for my marketing company.

Business Game Changer

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Lead Gen on Autopilot

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There’s a lot that goes into mastering Google My Business.  Here’s a quick look at what the local SEO optimization journey has been like for me.

Learn with Me

This is one of my areas of expertise.

I’ve been working with GMB for over half a decade.

Google My Business came out in 2014.  I got into the local SEO game in 2015.  Almost immediately, I was on top of the Greensboro SEO industry. been on top of the industry in Greensboro.

I know just about every strategy that’s ever existed in the local SEO space.  And I’ve used most of them personally.

I’m good at staying ahead of the curve.

This industry requires evolution.  But one of my greatest skills is anticipating the future of SEO and adjusting my strategies accordingly.  I often feel that this new world of digital marketing is tailor-made for me.

I’m on my way to SEO greatness, as seen on This Site.

My Experience

I’m climbing my way toward mastery.

More than anything, I just need a few more years.

I already have a fairly sophisticated system.  But for me, figuring out what I really want takes reps.

I use my goals to carve out a life purpose.

Points of emphasis respond to change in both me and in the world.  But all the while, they pull me forward.

I create goals then mold my character to the traits that those objectives require.  My goals help me discover the man I need to be so that I can do the things I want to do.

So far, they’ve served me well.  Long may it continue.

  • Importance – 85%
  • Passion – 75%
  • Mastery – 98%

Journey Started: ≈2010

Good Life Foundation

Goals are fundamental.  They are an essential pillar of a good life.  Without them, it’s easy to get blown to and fro by the winds of the world.

Where GMB Fits in the Local SEO Puzzle

Goals are one of the most important pieces of the Achievement puzzle.

For me, they’re a “Tier 2” concept, on the same level as Mindset, Habits, Growth, and High Performance.

It is also closely tied to practices like Journaling.

1. Achievement
‣ 2. Goal Setting
3. Frameworks
3. Scheduling
4. Yearly
4. Monthly
4. Daily Planning
3. Business Plans

Success Habit Rank

Videos Watched

Mentions on My Site

Articles Read

Pulling Threads: A Lion Chasing Rabbits

Pulling Threads: A Lion Chasing Rabbits

What the hell is This Site, exactly? A pointless stream of consciousness? A fanboy's ode to his Heroes? A psycho's Favorite topics? All three? Or maybe, it's just the result of a lion chasing rabbits. You might LOL... but this is how it works: I am destined to be the...

Optimizing GMB for Local Domination

For local marketing newbies:

Let’s start with the best advice up front.

Just get started.

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How to Rank on Google Locally Step-By-Step

01

Claim & Verify

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02

Create Collateral

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03

Optimize Profile

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04

Brand Sync

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05

Build Footprint

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Remember: just start.  The first time you put your goals on paper, you’re closer to achieving your dreams than 90% of the population.

My Favorite Google My Business Videos

Everything you need to learn about goals is online.

I’m no high performance titan.  I stand on the shoulders of giants.  I simply listen to what my Heroes say and apply it.  Not everything sticks.  But enough does to make a lasting impact.

Data
Dump

 

One of the main purposes of This Site is to catalog my learnings.  I’m not that learned.  But I’m working on becoming moreso.  If you see a “data dump” on this site, you’re looking at unsorted information.  It may be related or completely  unrelated, depending on the topic.

 

SM: Adding Photos or Posts with Photos?

Doing Local SEO on Entity Properties Instead of .com

Google Entities Stacks For GMB Ranking

How To Create GMB Listings For Led Gen Properties

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How I Use GMB To Build My Own Businesses

If you haven’t noticed, I take this stuff seriously.

You don’t have to do it like me.  But maybe you wanna know.  So I guess I’ll tell you.  You might have picked some of it up by reading through this page or clicking on some of the links.

I’ll spell it all out here.

How I Do It Part 1

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How I Do It Part 2

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How I Do It Part 3

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How I Do It Part 4

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How I Do It Part 5

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Favorite Marketers

Favorite Entrepreneurs

Favorite Teachers

My Local SEO Posts

Becoming Legendary: My 2022 Goals

Becoming Legendary: My 2022 Goals

I'm fairly confident 2022 is going to be the most successful year of my life so far. I'm writing this post to help guarantee that. Obviously, I can't control the future.  But I can set intentions and create a plan of action. That's what Goal Setting is all about. So...

Setting the New 20s Off Right: My 2020 Goals

Setting the New 20s Off Right: My 2020 Goals

New Year's Resolutions get a bad wrap. It's not their fault though. It's yours. The truth is: The beginning of the year is a perfect time for a reset. You have to execute though. Do it right and this year could be the best year you've ever had. No guarantees. Because,...

How to Become a Morning Person [Life-Changing Habit #1]

How to Become a Morning Person [Life-Changing Habit #1]

Becoming a "morning person" has changed my life. Only time will tell, but it could go down as a top five factor to my future success. Learning how to wake up early wasn't easy. Until the second half of 2018, I've been a notoriously late sleeper. It started as a kid: I...

Becoming Legendary: My 2022 Goals

Becoming Legendary: My 2022 Goals

I'm fairly confident 2022 is going to be the most successful year of my life so far. I'm writing this post to help guarantee that. Obviously, I can't control the future.  But I can set intentions and create a plan of action. That's what Goal Setting is all about. So...

Setting the New 20s Off Right: My 2020 Goals

Setting the New 20s Off Right: My 2020 Goals

New Year's Resolutions get a bad wrap. It's not their fault though. It's yours. The truth is: The beginning of the year is a perfect time for a reset. You have to execute though. Do it right and this year could be the best year you've ever had. No guarantees. Because,...

How to Become a Morning Person [Life-Changing Habit #1]

How to Become a Morning Person [Life-Changing Habit #1]

Becoming a "morning person" has changed my life. Only time will tell, but it could go down as a top five factor to my future success. Learning how to wake up early wasn't easy. Until the second half of 2018, I've been a notoriously late sleeper. It started as a kid: I...

Setting Goals for 2019

Setting Goals for 2019

I have mixed feelings about New Year's Resolutions. I don't believe in waiting to make changes. I think it makes more sense to try to grow everyday. Create good new habits.  Erase the negative old ones.  Do it all the time. However, I find that measurement is...

My Top 3 High Performance Coaches

"YouTube University" has brought many a life-optimizer across my path.  These three are my favorite high performance coaches.

Brendon Burchard

operation Director, Elegant Themes

Robin Sharma

Tech Support, Elegant Themes

Tim Ferris

operation Director, Elegant Themes