Digital Marketing Toolkit
Search Engine
Optimization
Internet marketing is how I pay my bills. It’s what I do for my clients. It’s what I do for my own brands. It’s become a remarkably large part of my life. For better or worse, I feel I’ve become one of the best on the planet. Now, it’s time to earn that praise from others.
I will be “SEO famous.” I’m pretty good at this. But I want to be recognized as one of the best. That’s something you have to earn. This search engine optimization data dump is a step toward it. Expect Google to eat this up.
Tier
What Is SEO?
Chakras are the body’s main energy centers. Most teachers today include seven of them. Other models include 4, 5, 6, 8, 12, or 13. Whichever model you choose, “the chakras” are considered the most important of 100s (or even 1000s) of energy centers in our bodies.
My Two Cents
Money is one of my Tier 1 Topics.
That makes it an entrance to many rabbit holes.
These profiles are largely for me. I use them to record and reference. In the future, I may make them more meaningful to the outside observer.
No guarantees. Let’s start small.
Career Path
This is an odd way to put it. But it’s the only phrase that captures the entire bucket. Gary thinks like a Scorpio.
Going For the GoAt
Many of my heroes talk about company culture. Gary’s idea of a “Honey Empire” is one of the best.
Experts Don’t Exist
Most people know Gary as “that social media guy.” Makes sense. He’s one of–if not the–best at it on the planet.
Satisfies Curiosity
Gary wants to buy the Jets. Big dream, but he has a practical plan for it. Luckily, he is documenting the journey.
For the time being, this site is mostly just a data dump. Over time, it may become more useful to the outside observer. Who knows?
Piecing Together the Search Engine Optimization Puzzle
SEO is a massive topic within two other massive topics.
SEO is a one of the largest pieces of the Digital Marketing puzzle, which is one of the largest pieces of the overall Marketing puzzle.
There are many ways you could organize its pieces.
Over time, that’s what I plan to do. There’s a lot to wrap your mind around in SEO. It touches many other pieces of Digital Marketing. Plus, it is continually evolving. I find its most helpful to explain it from different angles. So that’s what I’ll do here.
By itself, that leg alone is destine to go 5 or 6 levels deep.
Here’s how it looks so far.
Foundation
sETting
There is a lot that goes into. I can’t make up my mind whether to focus on the writing or the designing. I guess it doesn’t matter. The daily content challenge marches on.
SEO
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour. There are many variations of SEO available, but the majority have suffered alteration by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.
Here’s how it breaks down for me so far:
Foundation Setting
Authority Building
Footprint Sculpting
- Meta Titles & Meta Descriptions
- Image Optimization
- Schema Markup
- Site Hierarchy
Off-Page SEO
- SEO Stacking
- PBNs
- Web 2.0 Links
- Press Releases
- Guest Posts
- Editorial Links
White Hat SEO
Black Hat SEO
 Technical SEO
eCommerce SEO
Video SEO
National SEO
Branding SEO
Sales SEO
Outsourcing SEO
SEO
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour. There are many variations of SEO available, but the majority have suffered alteration by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.
Here’s how it breaks down for me so far:
Foundation Setting
Authority Building
Footprint Sculpting
- Meta Titles & Meta Descriptions
- Image Optimization
- Schema Markup
- Site Hierarchy
Off-Page SEO
- SEO Stacking
- PBNs
- Web 2.0 Links
- Press Releases
- Guest Posts
- Editorial Links
White Hat SEO
Black Hat SEO
 Technical SEO
eCommerce SEO
Video SEO
National SEO
Branding SEO
Sales SEO
Outsourcing SEO
Authority
Building
Quality content is the first pillar of SEO. If you want to be known for a topic, you need content about it. Nowadays, that content has to be the best. That trend will only continue into the 2020s—and beyond.
Footprint
sculpting
This is what most digital marketers call off-page SEO. I think digital footprinting is a better name for it. The idea creates a framework for training and sustainable strategy. It has more life than “off-page SEO.”Â
SEO
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour. There are many variations of SEO available, but the majority have suffered alteration by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.
Here’s how it breaks down for me so far:
Foundation Setting
Authority Building
Footprint Sculpting
- Meta Titles & Meta Descriptions
- Image Optimization
- Schema Markup
- Site Hierarchy
Off-Page SEO
- SEO Stacking
- PBNs
- Web 2.0 Links
- Press Releases
- Guest Posts
- Editorial Links
White Hat SEO
Black Hat SEO
 Technical SEO
eCommerce SEO
Video SEO
National SEO
Branding SEO
Sales SEO
Outsourcing SEO
SEO
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour. There are many variations of SEO available, but the majority have suffered alteration by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.
Here’s how it breaks down for me so far:
Foundation Setting
Authority Building
Footprint Sculpting
- Meta Titles & Meta Descriptions
- Image Optimization
- Schema Markup
- Site Hierarchy
Off-Page SEO
- SEO Stacking
- PBNs
- Web 2.0 Links
- Press Releases
- Guest Posts
- Editorial Links
White Hat SEO
Black Hat SEO
 Technical SEO
eCommerce SEO
Video SEO
National SEO
Branding SEO
Sales SEO
Outsourcing SEO
White Hat
SEO
As one half of SEO’s largest dichotomy, White Hat SEO is like a religion. “White hat” is synonymous with “the right way.” Mainstream opinion is often that it is the only way. At the same time, many SEOs incorrectly label their tactics. As a philosophy though, it excels.
Black Hat
SEO
This is the “dark side” of SEO. Many think “black hat” SEOs work in shadows. Some do, but the mainstream opinion is wrong. As a philosophy, it’s about results. The best simply test. These guys are often the earliest adopters of Google’s “white hat” initiatives.
SEO
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour. There are many variations of SEO available, but the majority have suffered alteration by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.
Here’s how it breaks down for me so far:
Foundation Setting
Authority Building
Footprint Sculpting
- Meta Titles & Meta Descriptions
- Image Optimization
- Schema Markup
- Site Hierarchy
Off-Page SEO
- SEO Stacking
- PBNs
- Web 2.0 Links
- Press Releases
- Guest Posts
- Editorial Links
White Hat SEO
Black Hat SEO
 Technical SEO
eCommerce SEO
Video SEO
National SEO
Branding SEO
Sales SEO
Outsourcing SEO
SEO
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour. There are many variations of SEO available, but the majority have suffered alteration by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.
Here’s how it breaks down for me so far:
Foundation Setting
Authority Building
Footprint Sculpting
- Meta Titles & Meta Descriptions
- Image Optimization
- Schema Markup
- Site Hierarchy
Off-Page SEO
- SEO Stacking
- PBNs
- Web 2.0 Links
- Press Releases
- Guest Posts
- Editorial Links
White Hat SEO
Black Hat SEO
 Technical SEO
eCommerce SEO
Video SEO
National SEO
Branding SEO
Sales SEO
Outsourcing SEO
On-Page
SEO
A large part of SEO is about the fundamentals. As such, on-page SEO is vital. It includes a large bucket of website optimization tasks. This includes content, UX/UI, web standards, some tech stuff, and more.
Off-Page
SEO
This is the shortsighted, underdeveloped version of digital footprinting. For most SEOs, off-page SEO is all about “backlink building.” Nothing against off-page SEO strategies. They are important. It’s only that the thinking around it seems limited and immature.
SEO
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour. There are many variations of SEO available, but the majority have suffered alteration by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.
Here’s how it breaks down for me so far:
Foundation Setting
Authority Building
Footprint Sculpting
- Meta Titles & Meta Descriptions
- Image Optimization
- Schema Markup
- Site Hierarchy
Off-Page SEO
- SEO Stacking
- PBNs
- Web 2.0 Links
- Press Releases
- Guest Posts
- Editorial Links
White Hat SEO
Black Hat SEO
 Technical SEO
eCommerce SEO
Video SEO
National SEO
Branding SEO
Sales SEO
Outsourcing SEO
My Top 3 SEO Teachers
My Top Three Search Engine Optimization Teachers
I stand on the shoulders of giants.
As I chase after true money mastery, I’ve constantly got an eye out for perspectives.
These are the three who have made the biggest impact on me to date.
Learn With Me
I’m already a multi-disciplined digital marketer.
See: This Site.
The more holistic the approach, the more sustainable the results. That’s why I map every detail of the digital marketing landscape.
Things happen fast online.
Know what you’re doing and it’s easy to gain an unfair advantage. Think your business is immune to the Internet and it’s easy to get left behind. Moreover, the Internet itself generates new business models everyday.
If you want to run a business in the 21st century, don’t underestimate digital marketing.
Online campaigns already make and break entrepreneurs everyday.
Which side of the coin is your business on?
My hope is that some of this content might put you on the better one. After all, it’s the same knowledge I’ll use to do so for myself.
My Progress So Far
This is my domain.
I came up with the idea of my favorites while teaching myself about personal growth, health, and money mastery. They provide a great record of my progress.
SEO is different.
I have approximately 548,945,248 SEO resources. I know more than anyone wants to know about search engines.
So more than any other, my SEO favorites are on track to become something useful for other people.
Still, we’re only about 5% of the way there at this point.
- Level of Importance – 95%
- Level of Understanding – 98%
- Level of Interest – 99%
Videos Watched
Books Read
Mentions on My Site
Concept Level
My Favorite SEO Videos
My SEO Content
Personal Branding Update 2019
This post is long overdue. It's nothing special. But the earlier I get this done, the better. I am working on my personal brand this year. Now, I'm nobody special. But I am trying to build a massive business. Besides, I listen to too much Gary Vee not to take...
My Month in Personal Growth – June 2018
Quarter three, here I come. I've been banging out personal growth posts for six straight months now. January February March April May I'm slightly proud of myself. It definitely feels better than when I promised a slew of work from home posts but tapped out after the...
Digital Marketing Resources
gary’s recent keynotes and debates
ultimate guides
- moz guide
- neil patel guides
- moz academy videos
algorithm
- https://moz.com/google-algorithm-change
- https://searchengineland.com/library/google/google-algorithm-updates
software
- serped
- seopower suite
- semrush
- raven tools
content
- rands progression of good content
- whiteboard friday on ux/ui
- brian dan skyscraper
backlinks
- https://theupperranks.com/
- http://www.themezoom-neuroeconomics.com/Domain_Authority_Stacking
- ahrefs
- open site explorer
- majestic seo
- https://semanticmastery.com/ifttt-seo-recipes-workbook/
- https://www.domcop.com/
technical
- https://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday
- https://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/
- http://www.brokenlinkcheck.com/broken-links.php#status
outsource trial wishlist
- https://www.thehoth.com/
- https://whitespark.ca/services/
- https://www.brightlocal.com/
- https://citationlabs.com/
- https://loganix.net/white-label-seo/
- https://theupperranks.com/
- http://rankfeedr.com/chooseplan/
- source lts?
- https://posirank.com/
training wishlist
- source university?
- omg machines
citations
- https://www.michaelcottam.com/google-business-page-finder/
- https://www.omnicoreagency.com/local-seo-citation-sources-usa/
- https://www.inboundio.com/blog/27-websites-to-submit-your-startup
- https://smartystreets.com/products/single-address
- https://whitespark.ca/top-local-citation-sources-by-country/
- https://whitespark.ca/best-citations-by-category/
- https://whitespark.ca/best-citations-by-city/
- https://whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations/
- https://whitespark.ca/local-search-ecosystem/
- https://moz.com/learn/seo/local-citation-research-video
- https://moz.com/learn/seo/local-listings-management-video
- https://moz.com/learn/seo/understanding-google-local-video
- https://www.brightlocal.com/learn/seo-citations-study/#local-businesses
serp features
- https://www.semrush.com/blog/large-scale-study-how-to-rank-for-featured-snippets-in-2018/
google analytics
- my google analytics academy profile –Â https://analytics.google.com/analytics/academy/profile
- https://www.google.com/partners/#p_overview
- https://analytics.google.com/analytics/academy/
- https://searchenginewatch.com/sew/how-to/2268458/16-secret-google-analytics-advanced-segments-worth-their-weight-in-gold
- https://analytics.google.com/analytics/gallery/#landing/start/
- https://support.google.com/analytics/answer/1102152
- https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA/featured
- https://www.youtube.com/watch?v=E60GDFImKMk
- https://econsultancy.com/blog/62828-10-useful-google-analytics-custom-dashboards
- https://moz.com/blog/favorite-analytics-dashboards-whiteboard-friday
- http://www.onlinemediamasters.com/google-analytics-seo-dashboards/
- http://www.onlinemediamasters.com/google-analytics-custom-dashboard-examples/
- https://webris.org/seo-dashboard-for-google-analytics-ga/
- https://www.youtube.com/watch?v=GsQFJBY-H7I
search console
- https://www.quicksprout.com/2016/06/15/the-ultimate-guide-to-using-google-search-console-as-a-powerful-seo-tool/
- https://moz.com/blog/a-beginners-guide-to-the-google-search-console
- https://www.youtube.com/playlist?list=PLvY3VKvXDMyqnvOa6FADZpgD5aFDVJwdl
- https://www.youtube.com/watch?v=Cp6B_UM57mY
images
- http://exif.regex.info/exif.cgi
- https://www.geoimgr.com/
rss
- http://rssauthoritysniper.com/
google resources
seo copywriting
youtube
- https://www.telestream.net/wirecastplay/landing.htm
pretty good video:
grey hat links
- da stacking
- semantic mastery
source u
omg machines
local client takeover
bruceclay
viperchill
and other blackhat/top tier
top articles
citations
moz playlist
whitespark citation finder
mozlocal
seo freelance sources?
konker?
unsorted video dump
The Only SEO Strategy You Need (2018) – Nathan GotchÂ
“4-Pillar SEO Strategy That Works.”
Pillar 1 – Focus on Pleasing Your Users ~ 0:20
unsorted video queue
- https://www.youtube.com/watch?v=ztGlnSBsWFw