Entrepreneurship Toolkit

Personal
Branding

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Tier

What Is Personal Branding?

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Why Personal Branding?

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I don’t claim to be an expert on anything I write about.

Hell, I hardly claim to be an expert on myself.  😂😂😂

These breakdowns are largely for me.  I use them to record and reference.  Unlike most others on this site though, this goal setting page might actually be useful to the outside observer.

No promises.  You can tell me.

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There’s a lot that goes into [achieving/learning this favorite].  Here’s a quick look at what the [this favorite] journey has been like for me.

Learn with Me

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My Experience

I’m climbing my way toward mastery.

More than anything, I just need a few more years.

I already have a fairly sophisticated system.  But for me, figuring out what I really want takes reps.

I use my goals to carve out a life purpose.

Points of emphasis respond to change in both me and in the world.  But all the while, they pull me forward.

I create goals then mold my character to the traits that those objectives require.  My goals help me discover the man I need to be so that I can do the things I want to do.

So far, they’ve served me well.  Long may it continue.

  • Importance – 99%
  • Passion – 85%
  • Mastery – 90%

Journey Started: ≈2010

Good Life Foundation

Goals are fundamental.  They are an essential pillar of a good life.  Without them, it’s easy to get blown to and fro by the winds of the world.

Where Goal Setting Fits in a Good Life

Goals are one of the most important pieces of the Achievement puzzle.

For me, they’re a “Tier 2” concept, on the same level as Mindset, Habits, Growth, and High Performance.

It is also closely tied to practices like Journaling.

1. Achievement
‣ 2. Goal Setting
3. Frameworks
3. Scheduling
4. Yearly
4. Monthly
4. Daily Planning
3. Business Plans

Success Habit Rank

Videos Watched

Mentions on My Site

Books Read

Pulling Threads: A Lion Chasing Rabbits

Pulling Threads: A Lion Chasing Rabbits

What the hell is This Site, exactly? A pointless stream of consciousness? A fanboy's ode to his Heroes? A psycho's Favorite topics? All three? Or maybe, it's just the result of a lion chasing rabbits. You might LOL... but this is how it works: I am destined to be the...

Building a Personal Brand That [Goal]

For [this favorite] newbies:

Let’s start with the best advice up front.

Just get started.

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How to Brand Yourself Step-By-Step

01

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Favorite Step 3

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Favorite Step 4

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Favorite Step 5

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Remember: just start.  The first time you put your goals on paper, you’re closer to achieving your dreams than 90% of the population.

What You’ll Find Here

For the time being, this site is mostly just a data dump.  Over time, it may become more useful to the outside observer.  Who knows?

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My Own Research

I am the definition of a know-it-all.  Hopefully, someone else can use that to their advantage.  These pages are to cataloging my learnings.

Opinions of Same

I am a master of unsolicited advice.  Frankly, it’s annoying.  An outlet for self-expression, I hope this site will help me become a better listener.

Video Breakdowns

I consume hundreds of hours of video training, keynotes, and other education content.  Timestamping content helps me learn and teach others.

Top 12 Pieces to the SEO Puzzle

01

Authority Content

Quality content is the first pillar of SEO.  If you want to be known about a topic, you need content about it.  Nowadays, that content has to be the best.  That trend will only continue into the 2020s—and beyond.

02

Digital Footprint

Vishen may be the man I look up to more than any other.  His mission of education reform may be the most important of any of my heroes.  Over the long-term he may be the favorite for the top spot.

03

White Hat SEO

As one half of SEO’s largest dichotomy, White Hat SEO is like a religion.  “White hat” is synonymous with “the right way.”  Mainstream opinion is often that it is the only way.  At the same time, many SEOs incorrectly label their tactics.  As a philophy though, it excells.

More SEO Subtopics

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Keyword Research

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Google Analytics

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Copywriting

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Google My Business

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Link Building

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Image Optimization

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Local SEO Citations

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Google Search Console

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Web Development

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Marketing Strategy

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Funnels & Integration

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Web Development

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SEO Metadata

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Funnels & Integration

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Web Development

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SEO Heroes

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Mitch Skolnik

operation Director, Elegant Themes

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Eduard Ungureanu

Tech Support, Elegant Themes

“There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration by injected humour.”
Andrel Nahaev

operation Director, Elegant Themes

Learn With Me

Most people know Gary as “that social media guy.”

For me personally, he’s a lot more.

But I’ll get to that.  First, let’s start with a…

for something.

whatever discount liquors >> wine library

vayner media

vayner x

My Progress So Far

More than anyone else:

Gary is the reason I started creating hero profiles.

Now that I’ve started, I see that his profile may be less useful than my other heroes to other people.  But his will likely always remain the most important to me.

I fucking love this dude.  He changed my life.

More accurately, he teamed up with Nahko to save my life.

I’m not quite sure when I found him.  I featured him all the way back in one of my first posts for Greensboro SEO Pro.

  • Level of Understanding – 95%
  • Level of Admiration – 98%
  • Level of Modeling – 99%

Videos Watched

Books Read

Mentions on My Site

G.O.A.T. Rank

My Favorite Money Mastery Videos

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Why SEO?

For the time being, this site is mostly just a data dump.  Over time, it may become more useful to the outside observer.  Who knows?

I don’t claim to be an expert on anyone I write about.

Hell, I hardly claim to be an expert on myself.

These profiles are largely for me.  I use them to record and reference.  In the future, I may make them more meaningful to the outside observer.

No guarantees.  Let’s start small.

Career Path

This is an odd way to put it.  But it’s the only phrase that captures the entire bucket.  Gary thinks like a Scorpio.

Going For the GoAt

Many of my heroes talk about company culture.  Gary’s idea of a “Honey Empire” is one of the best.

Experts Don’t Exist

Most people know Gary as “that social media guy.”  Makes sense.  He’s one of–if not the–best at it on the planet.

Satisfies Curiosity

Gary wants to buy the Jets.  Big dream, but he has a practical plan for it.  Luckily, he is documenting the journey.

My Money Mastery Content

Gary Vee’s 4 Ds Meeting Videos are AMAZING!!!

There's a lot of great business content online. I might have consumed an unhealthy amount of it already. Now, I'm more on the application side. So PBD at Valuetainment gets more of my watchtime than anyone else right now.  Actionable advice to the extreme. It might be...

How to Become a Morning Person [Life-Changing Habit #1]

How to Become a Morning Person [Life-Changing Habit #1]

Becoming a "morning person" has changed my life. Only time will tell, but it could go down as a top five factor to my future success. Learning how to wake up early wasn't easy. Until the second half of 2018, I've been a notoriously late sleeper. It started as a kid: I...

How Gary Vee and Nahko Bear Teamed Up to Save My Life

Once upon a time, I was in a deep, dark place. It was completely self-imposed. I loved a girl.  She gave me the world's greatest kids. But I was a dick.  So she ran away with them.  Good on her. It fucking huuuuuuuuurt though. It almost did me in. How? It took me so...

My Month in Personal Growth – July 2018

My Month in Personal Growth – July 2018

Two weeks and some change late. No biggie. This thang bout to get shipped though. At the end of July, I took off to Arizona.  Predictably, it's gotten me behind on few things. These posts are basically useless to anyone who I'm not close with.  So it makes sense to...

My Month in Personal Growth – June 2018

My Month in Personal Growth – June 2018

Quarter three, here I come. I've been banging out personal growth posts for six straight months now. January February March April May I'm slightly proud of myself.  It definitely feels better than when I promised a slew of work from home posts but tapped out after the...

My Month in Personal Growth – April 2018

My Month in Personal Growth – April 2018

4 months down... ...no telling how many I have left to go. Certainly, I'll be growing every month from now until my dying day.  But how long will I do this series? Nobody knows.  Not even me haha But I will commit to all of 2018. I need to practice consistency...

My Month in Personal Growth – February 2018

My Month in Personal Growth – February 2018

Yaaaaaaaaaaay! I made it to my second monthly personal growth post! A year from now, these posts will be a great resource.  Again, I'm all about brainwashing myself.  Repetition helps.  So I will use this this partially as a record of all of my favorite talks.  Last...

My Month in Personal Growth – January 2018

My Month in Personal Growth – January 2018

As I mentioned in my Grateful as Fnck post: I'm going to try to start a regular blogging habit. It's about time.  After all, I've had high-paying copywriting clients for several years now.  I should have started writing for myself when I first began my work from home...

Grateful as Fnck

Grateful as Fnck

Okay.  Okay.  Okay. I know.  I know.  I know. I need to start writing on this blog. And while this post may not connect well to any of the bigger things I want to do with my life, it is connected to my life. Ya see? I have a daily gratitude practice... ...and it has...

Money Mastery Resources

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gary’s recent keynotes and debates

ultimate guides

  • moz guide
  • neil patel guides
  • moz academy videos

algorithm

  • https://moz.com/google-algorithm-change
  • https://searchengineland.com/library/google/google-algorithm-updates

software

  • serped
  • seopower suite
  • semrush
  • raven tools

    content

    • rands progression of good content
    • whiteboard friday on ux/ui
    • brian dan skyscraper

    backlinks

    • https://theupperranks.com/
    • http://www.themezoom-neuroeconomics.com/Domain_Authority_Stacking
    • ahrefs
    • open site explorer
    • majestic seo
    • https://semanticmastery.com/ifttt-seo-recipes-workbook/
    • https://www.domcop.com/

    technical

    • https://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday
    • https://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/
    • http://www.brokenlinkcheck.com/broken-links.php#status

    outsource trial wishlist

    • https://www.thehoth.com/
    • https://whitespark.ca/services/
    • https://www.brightlocal.com/
    • https://citationlabs.com/
    • https://loganix.net/white-label-seo/
    • https://theupperranks.com/
    • http://rankfeedr.com/chooseplan/
    • source lts?
    • https://posirank.com/

    training wishlist

    • source university?
    • omg machines

    citations

    • https://www.michaelcottam.com/google-business-page-finder/
    • https://www.omnicoreagency.com/local-seo-citation-sources-usa/
    • https://www.inboundio.com/blog/27-websites-to-submit-your-startup
    • https://smartystreets.com/products/single-address
    • https://whitespark.ca/top-local-citation-sources-by-country/
    • https://whitespark.ca/best-citations-by-category/
    • https://whitespark.ca/best-citations-by-city/
    • https://whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations/
    • https://whitespark.ca/local-search-ecosystem/
    • https://moz.com/learn/seo/local-citation-research-video
    • https://moz.com/learn/seo/local-listings-management-video
    • https://moz.com/learn/seo/understanding-google-local-video
    • https://www.brightlocal.com/learn/seo-citations-study/#local-businesses

    serp features

    • https://www.semrush.com/blog/large-scale-study-how-to-rank-for-featured-snippets-in-2018/

    google analytics

    • my google analytics academy profile – https://analytics.google.com/analytics/academy/profile
    • https://www.google.com/partners/#p_overview
    • https://analytics.google.com/analytics/academy/
    • https://searchenginewatch.com/sew/how-to/2268458/16-secret-google-analytics-advanced-segments-worth-their-weight-in-gold
    • https://analytics.google.com/analytics/gallery/#landing/start/
    • https://support.google.com/analytics/answer/1102152
    • https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA/featured
    • https://www.youtube.com/watch?v=E60GDFImKMk
    • https://econsultancy.com/blog/62828-10-useful-google-analytics-custom-dashboards
    • https://moz.com/blog/favorite-analytics-dashboards-whiteboard-friday
    • http://www.onlinemediamasters.com/google-analytics-seo-dashboards/
    • http://www.onlinemediamasters.com/google-analytics-custom-dashboard-examples/
    • https://webris.org/seo-dashboard-for-google-analytics-ga/
    • https://www.youtube.com/watch?v=GsQFJBY-H7I

    search console

    • https://www.quicksprout.com/2016/06/15/the-ultimate-guide-to-using-google-search-console-as-a-powerful-seo-tool/
    • https://moz.com/blog/a-beginners-guide-to-the-google-search-console
    • https://www.youtube.com/playlist?list=PLvY3VKvXDMyqnvOa6FADZpgD5aFDVJwdl
    • https://www.youtube.com/watch?v=Cp6B_UM57mY

    images

    • http://exif.regex.info/exif.cgi
    • https://www.geoimgr.com/

    rss

    • http://rssauthoritysniper.com/

    google resources

    seo copywriting

    youtube

    • https://www.telestream.net/wirecastplay/landing.htm

    pretty good video:

     

    grey hat links

    • da stacking
    • semantic mastery

     

    source u

    omg machines

    local client takeover

    bruceclay

    viperchill

    and other blackhat/top tier

     

    top articles

    citations

    moz playlist

    whitespark citation finder

    mozlocal

     

     

     

    seo freelance sources?

    konker?

    unsorted video dump

    The Only SEO Strategy You Need (2018) – Nathan Gotch 

    “4-Pillar SEO Strategy That Works.”

    Pillar 1 – Focus on Pleasing Your Users ~ 0:20

     

     

     

    unsorted video queue

    • https://www.youtube.com/watch?v=ztGlnSBsWFw