Digital Marketing Toolkit

Social Media
Marketing

Social media marketing is the most misunderstood digital marketing medium.  Somehow overestimated and undervalued at the same time, social marketing has immense potential but is rarely done right.  The hype is certainly real.  Yet the effort is often poorly directed.

Tier

What Is Social Media Marketing?

Social media marketing is the art and science of use social media to drive brand awareness.  The range and scope of platforms facilitates many approaches.  Like-wise its expansive nature can create overwhelm and stifle ROI.  Simply put, it’s easy to waste money.

Why Social Media Marketing?

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I don’t claim to be an expert on anything I write about.

Hell, I hardly claim to be an expert on myself.  😂😂😂

These breakdowns are largely for me.  I use them to record and reference.  Unlike most others on this site though, this goal setting page might actually be useful to the outside observer.

No promises.  You can tell me.

New Word of Mouth

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Community Building

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99% of Web Activity

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Digital Mareting Glue

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There’s a lot that goes into choosing the right goals for you.  Here’s a quick look at what the goal-setting journey has been like for me.

Learn with Me

I’m pretty good at this one.

I’ve been setting epic goals for nearly a decade now.

I don’t achieve all of them.  But I certainly accomplish more in life because I have them.  Without consistent goal setting, there’s no way I’d be the man I am now.

I’ve done goal setting exercises of all types.  They are one of the most important tools I use to improve my life.

Over the years, my process has evolved.

Nowadays, I have a solid list of life goals that I revisit periodically.  I break those down into yearly, quarterly, monthly, and weekly goals.  I use a variety of different frameworks and love to try new goal setting methods.

My goals are how I make my life, as seen on This Site.

My Experience

I’m climbing my way toward mastery.

More than anything, I just need a few more years.

I already have a fairly sophisticated system.  I already have a fairly sophisticated system.  But for me, figuring out what I really want takes reps.  

I use my goals to carve out a life purpose.

Points of emphasis respond to change in both me and in the world.  But all the while, they pull me forward.

I create goals then mold my character to the traits that those objectives require.  My goals help me discover the man I need to be so that I can do the things I want to do.

So far, they’ve served me well.  Long may it continue.

  • Importance – 85%
  • Passion – 10%
  • Mastery – 25%

Journey Started: ≈2010

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Marketing Foundation

Goals are fundamental.  They are an essential pillar of a good life.  Without them, it’s easy to get blown to and fro by the winds of the world.

Where Social Media Fits in the DM Stack

Goals are one of the most important pieces of the achievement puzzle.

For me, they’re a “Tier 2” concept, on the same level as Mindset, Habits, Growth, and High Performance.

It is also closely tied to practices like Journaling.

1. Achievement
‣ 2. Goal Setting
3. Frameworks
3. Scheduling
4. Yearly
4. Monthly
4. Daily Planning
3. Business Plans

Marketing Tool Rank

Videos Watched

Mentions on My Site

Books Read

Setting the New 20s Off Right: My 2020 Goals

Setting the New 20s Off Right: My 2020 Goals

New Year's Resolutions get a bad wrap. It's not their fault though. It's yours. The truth is: The beginning of the year is a perfect time for a reset. You have to execute though. Do it right and this year could be the best year you've ever had. No guarantees. Because,...

Creating Good Social Media Campaigns

For social media newbies:

Let’s start with the best advice up front.

Just get started.

 

 

 

What we’re best at at this point is social media optimization… for SEO but we’re earning our stripes with  management… but it’s coming along

 

 

gather collateral and 

semi-automation

 

 

 

 

 

 

documentation

 

  • educational
  • press/news
  • engagement
  • entertainment

How to Market on Social Media Step-by-Step

01

Organize Collateral & Strategy

If you don’t want it bad enough, you won’t do what is necessary to achieve it.  Most people lack the motivation to even write their goals down, let alone pursue them.  Ironically, goals are motivating.  When you do it right, they provide a constant source of motivation.

02

Multiple Iterations

Commit to goal setting more than once.  As you revisit and rework them, you’ll find what works for you and what doesn’t.  And as you try multiple frameworks, you’ll gain clarity on what truly drives you.  Don’t worry about the “how to” questions.  Pick one and go.

03

Goal-Based Habits

To achieve your goals you have to turn them into action.  That means you need to map your goals to specific behaviors.  Better yet, create habits that push you toward your goals.  Once you know what you want, it’s a matter of becoming the you that deserves it.

04

Schedules & Tracking

No one likes schedules or tracking.  But you need them if you’re serious about progress.  If you don’t schedule it, you won’t get it done (especially not the hard stuff).  If you don’t track it, you won’t know what works best.  In review, you often learn the most. 

05

Be a Dream Chaser

You can’t just wish your most audacious dreams into reality.  And if you’re new to this, you may not succeed as you are now.  You’ll have to learn skills, develop character, and make sacrifices.  It’s about self identity.  You’ll have to build the resiliency that says “this is me.”

Remember: just start.  The first time you put your goals on paper, you’re closer to achieving your dreams than 90% of the population.

My Favorite Social Media Marketing Videos

Everything you need to learn about goals is online.

I’m no high performance titan.  I stand on the shoulders of giants.  I simply listen to what my Heroes say and apply it.  Not everything sticks.  But enough does to make a lasting impact.

My First
Mastermind

 

When I am trying to teach someone about how to set goals, this is where I start.  The first few videos  are meant to change your paradigms about goal setting.  They all lead up to a nine minute exercise in the last video.  It’s great to do in groups and share.

 

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Goal Setting
Quick Hitters

 

These are some of my favorite short (30 minutes or less) videos about goals.  If you’re new to setting goals, they’ll introduce you to some powerful concepts.  If you’ve been setting goals for awhile, they can help you find a new angle of attack.  Either way, they’re worth a listen.

 

Goal Setting
Deep Dives

 

This one’s for the dream chasing junkies like me.  Not everyone is built to watch hour-long videos on goals.  But we the few, well we’ve got sh!t to do.  An hour (or two) weighed against the rest of your life really ain’t much. 🤷‍♂️ Once you’re serious, you might even watch them again.

 

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Goals
Over Time

 

The whole point is to map objectives to timelines.  Rome wasn’t built in a day.  Your personal empire won’t be either.  Still, you must value each day.  Work backwards from your big goals to make sure you progress toward them each each, each week, each month, each year.

 

Goal Setting
Frameworks

 

I may be crazy, but I ❤ me a good goal-setting method.  I try every one I can.  The more you try, the more you learn about yourself.  Looking at your life in different ways is the best way to figure out what you really want.  And (if dream chasing turns you into a psycho too) it can be fun.

 

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How I Use Social Media to Build My Brand

If you haven’t noticed, I take this stuff seriously.

You don’t have to do it like me.  But maybe you wanna know.  So I guess I’ll tell you.  You might have picked some of it up by reading through this page or clicking on some of the links.

I’ll spell it all out here.

Selling Social Media Services

When you set goals like this, it becomes a spiritual thang.  Self Awareness is my fave. 🤩 It might be the best tool for sorting out things like your “heart’s desire” or “life purpose.”  And when you get it right, your goals become your destiny.  Predict your own success, then take responsibility.  You’ll be able to look back and say “Called it, b!tch.” 😏

Bullet Journal, Save Us

I pretty much put my entire life in my Bullet Journal.  It’s a straight up lifesaver.  More than that though: for me, it’s a life maker.  Bullet journals let you create your own dynamic layouts that are perfect for goal setting.  I create new layouts every year as I learn and my needs develop.  Without it, I don’t know how I would be able to plan as I do.

Turning Big Rocks Into Little Rocks

Each year, I revisit and revise my life goals.  I add and subtract as needed then build out a yearly plan based on that.  I break those down into monthly targets, to be reviewed and updated each quarter throughout the year.  Finally, I use weekly and daily journal layouts to plan and track the individual tasks that need to get done day to day.

Day Dreaming with Homework

I approach goal setting with a “shoot for the moon” mentality.  I’m all about bringing imagination into it.  But that has to be anchored with tracking and review.  I basically create worksheets for myself.  They range from daily To Do Lists to monthly project planning to financial dashboards.  Together, they help me identify what gets results for me.

Sharing is Caring

If you haven’t noticed, I like to share my goals. 😁 It’s good for you.  I even try to set up group goal setting activities when I can.  (See: First Mastermind)  Support and accountability are underrated.  Masterminds provide both.  Beyond that, I like to announce my goals to the world because I’m a sh!t talker and it motivates me to do live up to my words.

Favorite Coaches

Favorite Teachers

Favorite Entrepreneurs

My Goal Setting Posts

How to Become a Morning Person [Life-Changing Habit #1]

How to Become a Morning Person [Life-Changing Habit #1]

Becoming a "morning person" has changed my life. Only time will tell, but it could go down as a top five factor to my future success. Learning how to wake up early wasn't easy. Until the second half of 2018, I've been a notoriously late sleeper. It started as a kid: I...

Setting Goals for 2019

Setting Goals for 2019

I have mixed feelings about New Year's Resolutions. I don't believe in waiting to make changes. I think it makes more sense to try to grow everyday. Create good new habits.  Erase the negative old ones.  Do it all the time. However, I find that measurement is...

Playing for Four Quarters

Playing for Four Quarters

I believe that everything is training for the next thing. At 30 years old, I am finally stepping into my own. I had a lot of bad habits to shed.  I also had a lot to learn about life.  I’m grateful that I “woke up” as early as I did. Now, I can conceptualize 10, 20,...

How to Become a Morning Person [Life-Changing Habit #1]

How to Become a Morning Person [Life-Changing Habit #1]

Becoming a "morning person" has changed my life. Only time will tell, but it could go down as a top five factor to my future success. Learning how to wake up early wasn't easy. Until the second half of 2018, I've been a notoriously late sleeper. It started as a kid: I...

Setting Goals for 2019

Setting Goals for 2019

I have mixed feelings about New Year's Resolutions. I don't believe in waiting to make changes. I think it makes more sense to try to grow everyday. Create good new habits.  Erase the negative old ones.  Do it all the time. However, I find that measurement is...

Playing for Four Quarters

Playing for Four Quarters

I believe that everything is training for the next thing. At 30 years old, I am finally stepping into my own. I had a lot of bad habits to shed.  I also had a lot to learn about life.  I’m grateful that I “woke up” as early as I did. Now, I can conceptualize 10, 20,...

My Month in Personal Growth – December 2018

My Month in Personal Growth – December 2018

December has been one of the best months of my life. Rather: I've been around my all-time best this month. Experientially, nothing beats the days with my boys. But I am turning myself into a monster.  It really showed this month.  Much of the pay off will come later. ...

My Top 3 High Performance Coaches

"YouTube University" has brought many a life-optimizer across my path.  These three are my favorite high performance coaches.

Brendon Burchard

operation Director, Elegant Themes

Robin Sharma

Tech Support, Elegant Themes

Tim Ferris

operation Director, Elegant Themes

So, You Think You Want to Climb to the Top?

Nice little subtitle for the win.  Nice little subtitle for the win.  Nice little subtitle for the win.  Nice little subtitle for the win. or the win. 

Achievement Toolkit

Top Success & Achievement Links