I love the beginning of a new year.

It’s a time of clarity.

I’m slowly becoming a Goal Setting master.

I think Yearly Goals are probably my favorite.

They are easy to plan and review.

Over the last few years, I’ve been able to implement serious changes to my Habits at the beginning of the year.  I’ve also put myself up to different health and fitness challenges—with varying degrees of success.

Productivity, High Performance, and Character changes are where I tend to excel most.

Last year, I also revolutionized my understanding of Money Mastery.

I think 2020 sets up to be a watershed year for me in terms of Entrepreneurship.

But I’m just a pundit.  I’m biased toward my own Personal Brand.

It doesn’t matter how it looks on paper.

As they say:

“That’s why they play the game.”

First Quarter of the First Game

I’ve gone into each of the last few years with a specific plan.

That consistent practice is starting to breed a little nostalgia.

For me:

It feels a little like the start of football season.  Obviously, it’s missing that sweet, sweet smell of the football field in autumn.  But I’ve got a little bit of those first-game jitters nonetheless.  It’s nice.  I feel sharp.

So that makes last Sunday something like the first snap of the first game.

We ran it straight up the gut.

4 yards and a cloud of dust.

I’ll take it all day.  I’m not about the trick plays.  Football is all about imposing your will on your opponent.  Sure, I play my best ball in the fourth quarter.  But that’s only because you gotta’ hit me for the first three.

My perfect first quarter script:

Run it ten straight times.



Ron Rivera was my ideal coach.  Pound the rock.  Play defense.  Don’t get penalties.

It’s about execution.  It’s about who wants it more.  Come out strong and you can gain the momentum to get out front and stay ahead.

That’s a lot like a 2020 Content Challenge—having your best year ever.

You can’t win the year on the first day.

You have to show up over and over, doing the right thing.  That’s one of the most important pieces of the Achievement puzzle.

Smashmouth football?

How about smashmouth living?

Like football, big plays come from consistency.

We set the tone for the entire season this week.

Zach Bradshaw Publishing 12/29/19 – 1/4/20

The first quarter of week 1 was straightforward.

My Credit Card learning binge has borne ample fruit for ZachBradshaw.com.  I’m way ahead with plenty of new Favorites pages already on the way.  But this week was really more about Heroes.  I added a few I found late last year.  I also updated most of my current G.O.A.T. Rank top ten.

Separately, I published a few simple posts for my agency.  Nothing special.  But they are building the SEO Training Library nonetheless.  Moreover, there was substantial progress made in the background as well.

Overall, I’d say we’ve got the lead.  But the game is still close.

Here’s the full play-by-play:

Weekly Breakdown

Sunday December 29th

Monday December 30th

Tuesday December 31st

Wednesday January 1st

Thursday January 2nd

Friday January 3rd

Saturday December 4th

The Week Ahead

After last week:

My weekly content streak now is up to 10 days (begun December 26th, 2019).

My longest streak so far was 96 days during my 2019 Daily Content Challenge.

Based on scheduling, I’m already set to extend that for 2 more.

So how close are we to winning January?


You don’t start counting wins after the first quarter.  However, we have the momentum and the score is on our side.

There’s still plenty of life left to play though.